THE HIPPO
KETHIAKH AND CAAVIAR is a contemporary brand that offers minimalist, bold, and timeless clothing for men, women, and children. It is a concept where Africa and the West meet through fashion, art, design, and photography.
We specialize in sustainable fabrics like African cotton, tailored cuts, and unique pieces inspired by a shared African history, reimagined in a modern way. Kethiakh and Caaviar embodies modern and African luxury.
Meaning of the Name:
"Kethiakh" means "salted fish" in Senegal and carries a pejorative connotation, as it is associated with poverty. "Caaviar" means "caviar," a luxurious delicacy originating from the West. Combining these two terms holds deep significance for the brand, open to individual interpretation but with a unifying theme: the meeting of Africa and the West in fashion, art, design, and photography.
The Logo:
Our logo pays tribute to the hippopotamus killed in a village in the Kédougou region. Senegal. The hippopotamus, trapped in a pit and unable to be returned to its natural habitat, was killed after local authorities failed to anesthetize it. The scene, filmed and shared on social media, sparked a wave of protests in Senegal. Video here :
https://youtu.be/BDVEM4mcijE?si=jEd8mdcWkqhmo9zz
Deeply moved by this incident, I decided to use the hippopotamus as the logo for Kethiakh and Caaviar. It is our way of protesting its killing, keeping its memory alive, and sharing its story with future generations. It is our tribute to this beautiful animal… hence our slogan.
DAPPER LIKE THE HIPPO.
Kethiakh and Caaviar is for the bold, modern professionals, trendsetters, and eco-conscious consumers seeking unique, inspired, and African-made pieces.
Founded in 2016 and officially launched in 2021, Kethiakh and Caaviar was born out of a passion for fashion, art, and African aesthetics in craftsmanship. Our mission is to redefine modern African fashion while prioritizing ethical practices and bridging African and Western fashion through art, style, and design. We stand out through the use of eco-friendly materials, limited-edition collections, and one of the boldest design styles in Africa.
We believe in values such as sustainability, inclusivity, and innovation. Each piece is crafted with eco-friendly materials and fair-trade practices, as we care about the impact we have on the world.
Our tone is bold, sophisticated, and modern. We are more than a clothing brand—we are a community of dreamers, rebels, and trendsetters who believe that fashion should be fun, empowering, and sustainable.
Discover the Kethiakh and Caaviar difference and elevate your wardrobe with pieces that reflect your unique style. Explore our latest collection today and join the movement toward sustainable fashion and bold self-expression.